Producing a successful direct mail campaign requires strategic planning and execution. It’s not only about crafting an appealing message but also about working hand-in-hand with production to provide the proper execution.
Postcards are not just an ode to the past, but a potent marketing tool for the present and future. They offer high engagement, cost-effectiveness and quick production time, as well as several other great benefits for businesses and organizations.
The COVID-19 pandemic has changed the world. What if you could brand your mask to promote your business, motivate your team, celebrate special events, advertise your mission or fundraise for your cause? And better still, buy them in bulk at a great price! Advertise safely!
Our print and mail sectors have been designated as essential services. DM Graphics and its production partners are all still open and operating. If your organization is a non-profit, this is especially an important time to keep moving forward and not letting your foot too much off the gas.
Direct mail can deliver an impressive ROI. And according to most reports, offline giving—i.e., anything not on the web—still accounts for approximately 90% of all charitable giving. Nearly 80% of customers use at least one ‘traditional’ channel to find out about new products and services, the same…
Direct mail production is not a sexy topic. In the big picture of direct marketing, direct mail has lost some of its appeal of the 1980s and 90s, having taken a back seat to less expensive digital marketing. However, it is making a comeback…
Nothing can sour the taste of a direct mail campaign quite like production that has gone off the rails. After all the long days and nights of strategy, creative, design, copywriting and approvals, nothing sucks more than struggling with production headaches when it should’ve been a done deal…
You may have noticed recent posts in your Facebook feed or even a full-page ad in newspaper about a new marketing tool by Canada Post. While many people think that it is just flogging the ‘same old junk mail’ advertising mail, it is in fact a more intelligent way for businesses to engage with their most likely…