Producing a successful direct mail campaign requires strategic planning and execution. It’s not only about crafting an appealing message but also about working hand-in-hand with production to provide the proper execution.
Our print and mail sectors have been designated as essential services. DM Graphics and its production partners are all still open and operating. If your organization is a non-profit, this is especially an important time to keep moving forward and not letting your foot too much off the gas.
Direct mail production is not a sexy topic. In the big picture of direct marketing, direct mail has lost some of its appeal of the 1980s and 90s, having taken a back seat to less expensive digital marketing. However, it is making a comeback…