The rapid advancement of technology, particularly artificial intelligence (AI), is shaking up numerous sectors. In the non-profit world, where funds are the lifeblood of organizational growth and impact, the use of AI in fundraising holds the promise of revolutionizing traditional practices.
In an era characterized by digital disruption and a relentless push towards online strategies, one might be inclined to question the relevance of traditional methods, such as direct mail. However, statistics and experiences from various nonprofit organizations show that direct mail continues to hold its own, often outperforming digital strategies in the realm of fundraising.
Producing a successful direct mail campaign requires strategic planning and execution. It’s not only about crafting an appealing message but also about working hand-in-hand with production to provide the proper execution.
Postcards are not just an ode to the past, but a potent marketing tool for the present and future. They offer high engagement, cost-effectiveness and quick production time, as well as several other great benefits for businesses and organizations.
Direct mail can deliver an impressive ROI. And according to most reports, offline giving—i.e., anything not on the web—still accounts for approximately 90% of all charitable giving. Nearly 80% of customers use at least one ‘traditional’ channel to find out about new products and services, the same…
You may have noticed recent posts in your Facebook feed or even a full-page ad in newspaper about a new marketing tool by Canada Post. While many people think that it is just flogging the ‘same old junk mail’ advertising mail, it is in fact a more intelligent way for businesses to engage with their most likely…