Direct mail production is not a sexy topic. In the big picture of direct marketing, direct mail has lost some of its appeal of the 1980s and 90s, having taken a back seat to less expensive digital marketing. However, it is making a comeback…
Nothing can sour the taste of a direct mail campaign quite like production that has gone off the rails. After all the long days and nights of strategy, creative, design, copywriting and approvals, nothing sucks more than struggling with production headaches when it should’ve been a done deal…
You may have noticed recent posts in your Facebook feed or even a full-page ad in newspaper about a new marketing tool by Canada Post. While many people think that it is just flogging the ‘same old junk mail’ advertising mail, it is in fact a more intelligent way for businesses to engage with their most likely…