Local Marketing and Direct Mail
Small business owners are always looking for ways to boost the flow of local clients into their store or office. Local marketing focuses on promotional methods that target people who actually live in the community where the business operates. While many small business owners are reluctant to advertise to local citizens, it’s the only way to spread the word and let people know about your great products or services. Using direct mail is a convenient, inexpensive and effective way to get the word out. Your business will benefit from the influx of local customers, and they will get great value and service from you.
Why You Need to Market Locally
Every business needs customers – the more, the better. Brick and mortar shops and stores rely heavily on the patronage of local customers for their survival and growth. People often think that advertising is only done on the national or international level. Many small business owners feel it’s not “ethical” to market their goods or services to people in their community.
Nothing could be further from the truth.
Advertising is good for your business. It’s also good for the local people who can benefit from your valuable products or services.
How Direct Mail Helps
As a small business owner, you may have heard of direct mail marketing and how it can help your business grow. It’s a great way to contact prospective clients and establish a broader customer base. Direct mail is delivered by Canada Post and the US Postal Service and provides an affordable way for businesses to market their products and services.
It’s easier for businesses to reach out to clients if they recognize you as a friendly neighbor. Knowing that you are just around the corner or somewhere nearby is a huge plus when it comes to attracting customers. Business owners should never underestimate the value of marketing locally.
Local area marketing or neighborhood marketing is a targeted way to reach your audience. The best thing about it is that you don’t even need a website to advertise locally. Simply gather a mailing list and send your marketing materials by mail. It will only cost you a small amount of money per recipient.
Benefits of Direct Mail in Local Marketing
Mail is important in people’s lives. According to the US Post Office, 75% of mail recipients are very likely to pay attention to the mail they receive.
Direct mail is valuable in local marketing because it can be targeted to a specific area or group of potential clients who are more likely to respond to your ad. Ninety-five percent of customers of small businesses come from an area close to the business location.
Direct mail is cost effective and can be quickly delivered to the addressee. It is also personal, which is a huge factor when marketing to residents in the neighborhood. You’ll get a high response rate, which you can measure, if you include an offer, a discount, or a coupon. Don’t forget to include a call to action and ask prospective customers to call or visit your store.
By this time, small business owners should realize that direct mail marketing is one of the best ways to give their local business a boost.