Results for "Direct Mail Printing"

Why Direct Mail Marketing Is Not Dead

With millions of people going online and communicating via email and text messages, you’d think that direct mail has gone the way of the dodo. However, a study conducted by the United States Postal Service (USPS) revealed that direct mail is still a very popular marketing technique. Direct mail has been around for centuries and […]

7 Ways To Make A Direct Mail Campaign Successful

It may be junk mail to some people, but savvy business owners know that direct mail advertisement is money.  Direct mail marketing is making a comeback after spam legislation and spam filters caused many advertisers to shift away from email marketing.  These days, using direct mail for advertisement is regaining its popularity and marketers are […]

Local Marketing and Direct Mail

Small business owners are always looking for ways to boost the flow of local clients into their store or office.  Local marketing focuses on promotional methods that target people who actually live in the community where the business operates.  While many small business owners are reluctant to advertise to local citizens, it’s the only way […]

Pump Life Into Your DM

While claims of direct mail being dead are ubiquitous, direct mail is far from being dead. But not all direct mail is treated equal. Here are six methods for pumping life into direct mail campaigns. Direct Mail Isn’t Dead: You Just Have to Make It Come to Life  

Did This Really Happen?

The other day, I saw yet another course on how wonderful life can be as a print broker. Yes, it’s true, with the right clients and great vendors, you can make a decent living, even without the hassle of staff or equipment. But just like any other profession, brokers will tell you it’s not always that rosy. You can […]

Grow Your Business With Direct Mail

What’s bigger than search, online video, online rich media, online banner ads and traditional magazine advertising… combined? Direct mail of course. Direct mail is NOT dead! It is the cornerstone of direct marketing. According to the Winterbury Group1, U.S marketers spent more than $45 billion on direct mail in 2012. In fact, it has increased from […]

Designing A Self-Mailer Insert

You See Them All The Time. You Know, The Inserts That Are Stitched Inside Magazines And Brochures. You pull them out of their staples, fill in the form and return it inside the ready-made envelope. For lack of a better name, let’s call them stitched-in self-mailers (SISM). They’re a very economical way of using direct […]

Successful Direct Mail Printing

Direct Mail Printing Mistakes Can Cost Thousands! Printing and mailing 500 postcards is a no-brainer and will not break the bank if you screw it up, but what about a larger, more complex campaign that requires various package components, like an RD or BRE, and the services of a lettershop? If you are new at direct mail, you will […]

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