Archives for "February 2017"

Why Direct Mail Marketing Is Not Dead

With millions of people going online and communicating via email and text messages, you’d think that direct mail has gone the way of the dodo. However, a study conducted by the United States Postal Service (USPS) revealed that direct mail is still a very popular marketing technique. Direct mail has been around for centuries and […]

What Is Lead Generation?

Companies rely on leads to seek out potential customers. Leads are vital to the success of any company in the marketplace, especially in an online setting. If it wants to stay in business and prosper, a company must establish lead generation strategies that are cost-effective. Definition Lead generation is a marketing term for the process […]

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